El TRUEQUE
POLAR
Summary:
Venezuelan hyperinflation is leading the unbanked to starvation. People can’t buy food with their devalued bills. Digital/McKinsey partnered up with Alimentos Polar, the most socially responsible food company in Venezuela, to develop a machine that allows the unbanked to buy food with the weight of their devalued bills. In exchange, Alimentos Polar will turn these bills into packaging material.
Credits:
Copywriter: Jorge A. Botti, Thamara Schmid
Art Director: Johnson Lim, Thomas Aito
Awards:
![](https://thisisjohnson.com/wp-content/uploads/2019/11/2018-09-27-10.50.39.jpg)
![](https://thisisjohnson.com/wp-content/uploads/2019/11/2018-09-27-10.50.48.jpg)
MESSAGES OF CHANGE
THE LEAK 2020
SHARE MOIA
EL TRUEQUE POLAR
SAFE ID
DRUNK ADDRESSES
CREATIVITY AID